Our Leadership


Peter Huh

CEO / President

As a teenager in 1977, Mr. Huh co –founded Pacific American Fish Company with his brother Mr. Paul Nam Huh and his late father Mr. Joseph Huh. For his education Peter traded the California coast for inland Massachusetts, earning a Bachelor of Arts in Chemistry at Amherst College in 1982. During his time on the East Coast Mr. Peter Huh came to meet his wife Mrs. Jihee Huh, with which he has two children. A philanthropist and supporter of the arts and public media, Peter contributes to organizations like Southern California Public Radio, the Disney Concert Hall, the Asian American Pacific Legal Center, and the Children's Hospital of Los Angeles while donating as an Amherst Alumni as well.


Paul Huh

Executive vice president

Along with father Mr. Joseph Huh and brother Mr. Peter Yun Huh, Mr. Paul Nam Huh is one of three PAFCO co-founders. Having observed the company’s growth from inception to its present state, Mr. Paul Huh is uniquely fitted to oversee PAFCO production, warehouse and logistic operations as well as its sales staff. Paul attended both Upstate New York’s Vassar College as well as the University of Sevilla, attaining fluency in Spanish in addition to first languages English and Korean. In addition to supporting Public Radio, Mr. Paul Huh is a donor for Palos Verdes’ Chadwick School. Like his brother, Paul is married with two children and takes pleasure from spending time on the golf course. Additionally, he enjoys skiing, basketball and performance automobiles.


Jihee Huh

vice chairman

Jihee Huh is currently serving as the Asian Pacific island American Public Affairs Commissioner for the State of California. She serves as Vice Chair of PAFCO and is the Co- Founder of Pete's Seafood Club.

Among her community work Jihee Huh is an avid supporter of the Comfort Women movement - WWII Sexual slaves.  Mrs. Huh received a Congressional Service Award in 2012, for her efforts in the successful passage of House Resolution 121 in 2007 (A resolution expressing the sense of the House of Representatives that the Government of Japan should formally acknowledge, apologize, and accept historical responsibility in a clear and unequivocal manner for it’s Imperial Armed Forces),

Jihee Huh is the Past Chair, and current Life Trustee of Southern California Public Radio, a member supported public media institution, which serves the greater Los Angeles area along with surrounding regions in Southern California. Huh served on the board since 2005, as Finance Chair and Governance Chair of SCPR. At CHLA Jihee is theVice-Chair of the Saban Research Committee.

In 2017, Jihee has joined the Human Rights Watch Los Angeles Committee. Huh attended the HRW Summit In Berlin in October of 2016.   Jihee also serves as Trustee for CAUSE Center for Asians United for Self Empowerment. She is a Founding member of CLVV ,Community Leaders Vital Voices.

Jihee is married to Peter Huh and they have two children, daughter Amanda Huh and Son, Christopher Huh

 In her free time she enjoys playing the flute, traveling reading and cooking for her family and friends.

 Education: BS. St. John’s University 1986

Havard University Executive Business Certificate program

Awards: 2016 Angel light Academy