Our Leadership


Peter Huh

CEO / President

As a teenager in 1977, Mr. Huh co –founded Pacific American Fish Company with his brother Mr. Paul Nam Huh and his late father Mr. Joseph Huh. For his education Peter traded the California coast for inland Massachusetts, earning a Bachelor of Arts in Chemistry at Amherst College in 1982. During his time on the East Coast Mr. Peter Huh came to meet his wife Mrs. Jihee Huh, with which he has two children. A philanthropist and supporter of the arts and public media, Peter contributes to organizations like Southern California Public Radio, the Disney Concert Hall, the Asian American Pacific Legal Center, and the Children's Hospital of Los Angeles while donating as an Amherst Alumni as well.


Paul Huh

Executive vice president

Along with father Mr. Joseph Huh and brother Mr. Peter Yun Huh, Mr. Paul Nam Huh is one of three PAFCO co-founders. Having observed the company’s growth from inception to its present state, Mr. Paul Huh is uniquely fitted to oversee PAFCO production, warehouse and logistic operations as well as its sales staff. Paul attended both Upstate New York’s Vassar College as well as the University of Sevilla, attaining fluency in Spanish in addition to first languages English and Korean. In addition to supporting Public Radio, Mr. Paul Huh is a donor for Palos Verdes’ Chadwick School. Like his brother, Paul is married with two children and takes pleasure from spending time on the golf course. Additionally, he enjoys skiing, basketball and performance automobiles.


Jihee Huh

vice chairman

A student, a mother, an executive and a wife, Mrs. Jihee Huh is a diverse individual who performed as a concert flutist before overseeing company product development and marketing operations. New York raised and educated, having earned a Bachelor of Science degree in Criminal Justice from St. John's University in 1986, Mrs. Huh and her husband Mr. Peter Huh would come to raise their two children in Southern California. Throughout her career Mrs. Huh has performed an array of management functions, all while making time for human rights activist work to the extent she was acknowledged with a 2012 Certificate of Congressional Recognition for her work on HR121 Comfort Women. 2012 was also an opportunity for Jihee to extend her education, completing the Harvard Executive Education Governing for Nonprofit Excellence program.